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Your Club, Running Itself.

We trade screen time for face time.

You didn't get into this business to manage dashboards and chase emails across five systems. What if the tee sheet, the events, the member questions, and the daily coordination just handled themselves — and your team got the credit?

This Is What Changes.

The Work That Eats Your Morning? It's Already Done.

No existing tool could do this: an operator that coordinates tee times, events, staff, and member communications at once—without you clicking a thing. Troy isn't a faster dashboard; it's a new kind of teammate.

Frost delay at 6 a.m.

Without Troy

Someone manually identifies affected tee times, calls or emails members, updates the sheet, and briefs the starter — all while the phone is already ringing.

With Troy

Troy identifies every affected tee time, proposes a new run-of-show, updates the sheet, notifies impacted members, and briefs the starter—before the phone starts ringing.

Member inbox at 8 a.m.

Without Troy

You open your inbox to dozens of member messages. You spend the next hour reading, replying, and digging through old emails and spreadsheets trying to remember who asked what and when — often before your first coffee.

With Troy

Troy answers the majority of member messages instantly, flags the ones that actually need you, and gives you a clear picture of what members are happy about and what's bothering them — without you opening a single email.

Pro shop shipment arrives Tuesday morning.

Without Troy

Boxes show up, and someone spends the next few hours scanning every item by hand and punching it into the system. End of the month? That's another afternoon gone — counting inventory, figuring out what sold, and building reorder lists instead of being on the floor with members.

With Troy

Upload the invoice and it's done. Troy knows what you have, what's moving, and what to reorder — and tells you before you run out. No scanning, no spreadsheets, no monthly inventory marathon.

Tournament week

Without Troy

Sign-ups, pairings, communications, and day-of logistics live in different tools and spreadsheets. You manually keep everything in sync.

With Troy

Sign-ups, pairings, communications, and day-of logistics stay in sync across your existing systems—one intelligent layer coordinating everything.

Built for How Clubs Actually Run

Depth Where It Matters.

Upload What You Already Have

Bring the documents, policies, and files your club already maintains. Troy learns your rules, your preferences, and your history — no migration project, no reformatting, no integration work.

Talk, Don't Type

Troy understands natural voice commands. Run operations from the course, the cart, or the pro shop — hands-free.

One App for Members

Members get a single, simple app for tee times, events, messages, and club info. Staff get a powerful dashboard. Both stay in sync.

Private by Design. Trusted by Your Club.

This entire environment — operations system and member app — runs in your private infrastructure. Data remains encrypted, contained, and under your governance. Your digital staff, your data, your rules.

Enterprise Security
Full Data Encryption
US-Only Hosting
No Data Selling
Insights & Resources

Latest from our Blog

Latest Article

You Were Hired to Run the Golf Experience. So Why Are You Running an Inbox?

Most Directors of Golf spend five to six hours a day on work that has nothing to do with why they were hired — answering emails, rearranging schedules, updating spreadsheets, and building reports from scratch. The technology clubs adopted over the past decade digitized the paperwork but never eliminated it. Every task still requires a person to push it forward. This post examines why the current operating model is broken, how it quietly degrades the member experience, why it's driving talented professionals out of the industry, and what a fundamentally different model looks like — one where the operation runs itself and the Head Pro goes back to doing the job they were actually hired for.

March 1, 2026View Full Article
Featured Article

Handling Member Complaints Without Burning Out Your Staff: How to stay ahead

Member complaints and feedback are not just "emails"-they are relationship moments that shape how your club feels. The challenge is that these moments pile up fast, and even the best teams can end up reacting instead of leading. You've probably developed your own approach to handling these moments: responding quickly, keeping a consistent tone, separating routine issues from high-stakes escalations, closing the loop, and tracking patterns over time. This article explores how those practices work in real-world operations-and how Troy can help reduce the volume so your team can focus on the conversations that truly need a human touch.

January 21, 2026View Full Article
View All Posts
FAQs

Common Questions

No. Troy works alongside what you already use. You upload exports from your current tools and Troy brings that data in. No APIs, no migration fees, no disruption. Your staff keeps using what they know while Troy handles the coordination layer on top.

Minutes. Upload your club's documents and member directory and Troy is ready to go. As you add modules like tee time management, pro shop inventory, or event coordination, your setup grows with you — but the starting point is a conversation away, not a project plan.

Yes. Your entire environment runs in private infrastructure. Data is encrypted, hosted in the US, and never sold or shared. You maintain full governance over your club's information.

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